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Happy Mother’s Day!!!
Mother’s Day is set apart every year in honor of motherhood on the second Sunday
in May. A day for honoring mothers was observed many years ago in England. It
was called Mothering Sunday and came in mid-Lent.
Julia Ward Howe made the first known suggestion for a Mother’s Day in the
United States in 1872. She suggested that people observe an annual Mother’s Day
on June 2
nd
as a day dedicated to peace. For several years she held an annual
Mother’s Day meeting in Boston.
Mary Towles Sasseen, a Kentucky school teacher started conducting Mother’s Day
celebrations in 1887.
Frank E. Hering of South Bend, Indiana launched a campaign for the observance
of Mother’s Day in 1904.
Mother’s Day received national recognition on May 9, 1914 when President
Woodrow Wilson signed a joint resolution recommending that the federal
government observe Mother’s Day. In 1915 President Wilson proclaimed
Mother’s Day an annual national observance.
So you see Mother’s Day was not invented by Hallmark, but by women.
Which is as it should be
Word of the Month…
Studies have shown your income and
wealth are directly related to the size
and depth of your vocabulary. Here is
this month’s word, so you can impress
your friends (and maybe even fatten
your wallet!)…
Archetype:
(ahr-ki-typ) noun
Meaning:
the original pattern or model
of something; prototype
Sample Sentence:
Madonna is the
archetype for many of today’s most
popular
female singers.
Worst Product Failures
Do you remember these?
Olestra
-- an incredient that reduced
the fat content in potato chips. Oops,
it also caused digestive problems.
The Edsel
-- Ford introduced it in
1957. People didn’t like the name or
the look of the car.
Celery-flavored Jello
-- Shoppers
didn’t buy it. Would you?
New Coke
-- Introduced in 1985, but
consumers protested.
Coca-Cola
brought back the original Coke
classic 79 days later.
McDonald’s Arch Deluxe.
They
ended up calling it “Arch McBust.”
Have A Laugh…
Did you hear about the job applicant
who was asked to name his main
strengths and weaknesses? “My main
weakness,” he said, “would be issues
with reality—telling what’s real from
what’s not.” “Okay,” said the
interviewer. “And what are your
strengths?”
“I’m Batman.”
Quotes To Live By…
Try to learn something about everything
and everything about something.
–
Thomas Henry Huxley
Always do right
—
this will gratify some
and astonish the rest.
–
Mark Twain
Think twice before burdening a friend
with a secret.
–
Marlene Dietrich
Tap Into 200 Million LinkedIn
Users To Grow Your Business
Are you on LinkedIn.com? This popular social network for
professionals has over 200 million registered users in all business
categories. Here are three ways to proactively expand your professional
network and make your business more successful.
1.
Get your company seen by LinkedIn members.
Have a profile
for both yourself and your business.
To be high on the list of
profiles that appears when someone searches for your business, use
keywords in your profile multiple times. If you own an architectural
firm, for example, repeat words such as “architecture,”
“architecture design” or “building architecture.” (Two or three
terms with the key phrase is enough.) If you do this correctly, your
LinkedIn profile will also come up high in a Google search.
2.
Connect with prospects by using Advanced People Search.
Choose an industry (e.g. Architecture & planning) where you could
find customers who might need your services. The search also will
show you people you
know
who know the people who come up in
the results. Use the people you
know
for recommendations and
introductions. Also, ask satisfied LinkedIn members who are
customers to write recommendations about your company.
3.
Find your next great employee or vendor.
Post a job on LinkedIn
(you’ll have to pay a fee).
Better yet,
enter the skills you’re looking
for in an employee (or the resources you need from a vendor) in
Advanced People Search. Contact the people and vendors who
come up and see if they’re interested in working for you.
4.
Join groups strategically.
Look for industry associations and
networks. Participate in the groups regularly and use them to find
peers and share referrals. Share your expertise on a subject but
don’t be too self-promotional. Note: LinkedIn Answers, another
area where you could share your knowledge, is no longer available.